Business Model

What do you offer and what is your competitive advantage?

Organizational Structure

Who is on your team and how can they optimize their role?

Financial Model

What are your existing and potential revenue streams?

Communication Design

How do you connect with your audience and build loyalty?

Agile Solutions, Tailored for You.

We’ve outlined three core strategies to help you adapt to the shifting sands of our time.

Pivot

Your business needs to significantly change its current offering as the “new normal” has deterred your main product/service. You have a strong mission that can translate going forward, but need to make a pivot in order to keep up with the changing times. The focus will be on refining revenue streams, defining opportunities, and creating sustainable, agile structures through operations and communications.

Digitize

Your business is primarily a high-contact, in-person service which can no longer operate in the same capacity. You have seen a decline in footfall, and consumers want the service digitally without losing out on the brand experience. The focus will be on shifting online without compromising the core offering, creating a sustainable financial model around the new method, and building the digital infrastructure.

Strategize

Your business needs to create a structured roadmap with clear commercial milestones. The focus will be on organizing all business verticals into a cohesive strategy with timebound and measurable activities, creating communication assets that align with the business mission, preparing a short term cash flow forecast to assist with the transition phase, and detailing a longer term financial forecast which incorporates the strong return on investment from this pivot along with the sustained increase in profitability.

GeT IN TOUCH

What are you looking for and how can we help?

Our Team

A collective of dynamic, strategic thinkers with experience across industries that help inform critical decisions and drive positive impact in any business.

Samia Hasan
UNWIND THE GRIND

Samia comes with 14+ years of business management, brand management and entrepreneurship experience. She worked at Procter & Gamble for a decade in business management and marketing growing several of their billion dollar brands across categories, geographies and teams. She has been running her own coaching and consulting practice for the last four years, working with startups looking to launch their ventures successfully, build their personal brands, pivot their business model or re-define their strategy. She has worked with the Embassy of Netherlands in the UAE, Dubai Business Associates, Sarwa, Shan Foods, Naseba amongst many others. She is an international speaker, writer, facilitator featured in Dubai Eye 103.8, B4U Arabia, Channel 4 Dubai, Pulse 95 radio. Whats on Dubai to name a few. As a budding thought leader she writes for Huffington Post, Thomson Reuters and Entrepreneur ME.

Rayhan Aleem
ALPHA PRO PARTNERS

Rayhan’s expertise includes Finance, Tax, Accounting and Strategy. Born and raised in London, his started his career there working for a number of Hedge Funds and Asset Managers specalising in M&A, post acquisiton integration, process improvement, financial reporting and tax compliance. He then set-up a digitally focused accounting firm initially in London and then expanded to Dubai with a foucs on cloud accounting and integrating third party applications to help small and medium sized business save time and money. He is also a Qualifed Accountant, holds an MBA and is passionate about helping clients get quality information faster.

Tanvi Malik
SENSE STUDIO

Tanvi is a multidisciplinary designer, strategist and writer. With over 8 years of experience across industries such as architecture, apparel, food & beverage, health & fitness, tech, and so on, she uses design thinking to transform businesses and develop innovative products, identities and experiences. With a strategy-led approach to design and communication, Tanvi builds impactful brand stories through research-driven, end to end execution. She has worked with businesses such as Atolye, Al Salama Foundation, Reebok, No Bull, Dubai Crossfit Championship, and Deliveroo among many others, and has supported the founding teams of several successful startups in both Dubai and New York from inception to execution.

Contact

Get in touch with us.

Contact details
  • Dubai,
    United Arab Emirates
  • +971 (52) 262 9997
  • thestrategy.digital@gmail.com